This post follows on from earlier posts looking at the market growth of Tableau. It is written from the perspective of someone who is very excited by what Tableau offers both as a product and a company and is keen to see how that is reflected in the market. It isn't intended as any kind of in-depth, objective market assessment. That said, it is based on publicly available results from each of the companies listed (with the exception of Spotfire for which I have made a judgement of 25% of total Tibco revenue - I'm happy to be corrected if that's ungenerous).The story this quarter is one of continued high 'year on year' growth for Tableau in contrast to it's competitors. This is further supported by a Gartner Market Share Analysis report published on the date of this post, which states that Tableau was the fastest growing Business Intelligence (BI) provider for 2013. They also now position Tableau at number nine in the top ten BI vendors by market share.It's going to be interesting over the coming year to see if Tableau continues it's growth story by establishing itself as the largest of what have been termed the Data Visualisation vendors (those shown in the Tableau dashboard below). Then going on from there is there another scale of growth if, as stated again by Gartner, Data Visualisation becomes the 'new normal' for all BI requirements. Perhaps there's even a further scale of growth possible that in some way redefines and blurs what is perceived as the BI/Analytics market. Probably only the core Tableau 'fan' base believe that at the moment. But it will be interesting seeing where it goes.
14 May 2014